HEALTHY FOOD & GREEN FESTIVAL
Sunday, August 22nd, 2010 | 11 AM - 6 PM
Midtown
Directions to the
Healthy Food & Green Festival
Location:
Madison Avenue between 43rd and 45th Streets (Map)
Subway:
4, 5, 6 to Grand Central - 42nd Street Station
B, D, F, V to 42nd Street - Bryant Park
The Healthy Food & Green Festival is the second festival in JapanTown's three-part series that will take place on August 22nd, 2010. Promoting a healthy lifestyle using Japanese ingredients and cooking methods, the festival aims to enlighten New Yorkers about the many wholesome foods and flavors of Japan and how to incorporate them into American kitchens, ultimately increasing the understanding of Japanese culture through food. Starring in the festival are the flavorful offerings from international Japanese brands and local restaurants.
Health-conscious visitors can look forward to sampling some uniquely Japanese eats such as edamame vegetable gyoza, organic ramen noodle salad, misoyaki, organic Japanese vegetables, and Kikkoman soy products. Iced kukicha, hiyayako, hiyashi chuuka, smoothies, Japanese ices and ice cream—all perfect for the summer heat. Debuting at the festival will be Ryokko Aojiru, the famous Japanese health drink made primarily from organically-grown barely. Additionally, samples of Ito En's bottled green tea will be distributed.
The Healthy Food & Green festival's main attraction is the Essence of Japanese Cuisine demonstrations sponsored by JRO (Organization to Promote Japanese Restaurants Abroad), whose mission is to teach the world about Japanese food culture. The demonstrations will feature the many versatile ways to utilize Japanese ingredients in everyday life and will be hosted by Chef Billy Strynkowski of Cooking Light magazine, Chef Fred Sabo of the Met Museum's Trustees Dining Room, Jenna Zimmerman, an Assistant Culinary Producer from the Food Network, and veteran chefs of Japanese cuisine from Tanuki Tavern, Sushiden, Souen, and Hakata Tonton.

Vendors
Anime Castle
Beard Papa
Cafe Zaiya
Central Boeki
Curry-Ya
Dr. Robot
EarthSmart
East Restaurant (44th Street)
East Restaurant (55th Street)
Go Restaurant
Go! Go! Curry!
Hakata Tonton
Harmony of Shining Women Foundation
Japanese Culinary Center
Katagiri
Kiteya
Negiya
O Planning LLC
Otafuku
Rikumo
Shibui
Souen Noodle
Sushiden
Suzuki Farm
Tesage by Yukiko Sato
TOTO USA
Tozankyo
Uminoie
Video Games New York
Web Japan, Inc.
Wuhao NYC
JRO Essence of Japanese Cuisine
Demonstration Schedule
| Time | Demonstration |
| 11:00 AM | Introduction |
| Healthy Home Cooking (by Billy Strynkowski) | |
What is Umami? (by Chef Fred Sabo)
|
|
| 11:15 AM | Dashi & Umami |
How to Make Miso Soup/How to Use Miso
|
|
| 12:00 PM | Sushi |
How to Make Sushi (by Koji Kimura of Sushiden. Cooking materials by the Japanese Culinary Center)
|
|
| 12:45 PM | Okonomiyaki |
How to Make Okonomiyaki (by Otafuku) *Free tastings!
|
|
| 1:30 PM | Healthy Cooking |
by Masaki Nakayama, chef of Tanuki Tavern and Japanese healthy cooking professional
|
|
| 2:15 PM | Mentaiko |
What is Mentaiko (by Exec. Chef Koji Hagihara of Hakata Tonton) *Free tastings!
|
|
| 3:00 PM | Macrobiotic Food |
by Hirokazu Yoda, Exec. Chef of Souen
|
|
| 3:45 PM | Soybeans *Free tastings! |
| How to Make Hiyayako Tofu (by Chef Fred Sabo) | |
| Tofu Cooking (by Chef Fred Sabo) | |





